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Landlord News Updates: Oregon & Portland Metro – August 2025 - Oregon and Portland rental market trends 2025

Updated: Sep 1

Oregon Rental Market Overview: Insights for Landlords and Property Managers


Oregon’s rental market is currently in a transitional phase after years of rapid growth. Housing demand has historically outpaced supply, but recent trends indicate a shift. The state’s rental vacancy rate rose to 6% in 2023, up from historic lows. This increase is attributed to a surge in multifamily construction and slower in-migration. As a result, vacancy rates have contributed to a slight dip in rents after years of steep increases. From 2017 to 2022, average one-bedroom rents rose by 20%, but then declined by 2% in 2023. Despite this softening, Oregon still faces a long-term housing shortage. Experts stress the need for continued development to meet demand. Source: QualityInfo[1]


Current Rental Rates and Market Temperature in Oregon


The average rent in Oregon is \$1,890, which is 10% below the national average. Over the past year, rents increased by \$80. The market remains classified as “warm,” indicating steady renter demand. Month-over-month, rents rose by \$84, suggesting a modest rebound after previous declines. Source: Zillow[2]


Oregon Average Rent Trends 2017-2025
Oregon Average Rent Trends 2017-2025

Regional Trends and Growth Hotspots in Oregon


While Portland often dominates headlines, secondary markets like Salem, Eugene, and Bend are showing strong potential. Salem-area neighborhoods have seen home values more than double since 2016, with appreciation rates exceeding 110% in some communities. This trend signals strong fundamentals and growing rental demand in mid-tier markets. Source: Home Stratosphere[3]


Oregon Rental Growth Potential by Region
Oregon Rental Growth Potential by Region

Southern & Central Oregon: A Closer Look


  • Bend & Redmond: These areas are in high demand, with average rents ranging from \$1,800 to \$2,000. Vacancy rates have improved from 8% to around 6%. Limited new construction suggests continued upward pressure on rents.

  • Medford & Ashland: These stable markets have rents between \$1,350 and \$1,600. Ashland remains tight due to university-driven demand.

  • Grants Pass & Roseburg: These affordable markets offer rents around \$1,100 to \$1,400, providing steady returns and low vacancy.


    Source: RealWise Property Management[4]


Areas with Positive Future Potential in Oregon


  • Salem Metro: Strong appreciation and improving infrastructure make it a top pick for long-term investors.

  • Bend & Redmond: Limited supply and high demand create opportunities for rent growth.

  • Eugene: Consistent demand from education and healthcare sectors supports stable occupancy.


Areas Facing Challenges in the Oregon Rental Market


  • Inner Portland: High-end Class A apartments are facing elevated vacancy rates (up to 11%) and heavy concessions due to oversupply.

  • Outer East Portland: Vacancy rates above 12% in newer buildings indicate slower absorption.


    Source: Norris & Stevens[5]


Rent Growth Rates by City
Rent Growth Rates by City

Portland Metro Area Market Update: Current Landscape


The average rent in Portland is \$1,795, unchanged year-over-year, and about 15% below the national average. The market remains warm, with steady demand despite economic headwinds. Source: Zillow[6]


Multifamily Market Performance in Portland


Portland’s multifamily sector is stabilizing. Vacancy rates dropped to 4.8%, the lowest since 2021, as new construction slowed dramatically. Only 3,300 units are expected to deliver in 2025, about half of last year’s additions. Effective rents rose 0.5% to \$1,741, with Class C properties leading growth while Class A units continue to offer concessions. Sources: Institutional Property Advisors[7], Colliers[8]


Portland, OR — Average Asking Rent (Jan–Aug 2024 vs Jan–Aug 2025) graph
Portland, OR — Average Asking Rent (Jan–Aug 2024 vs Jan–Aug 2025) graph

Neighborhood-Level Insights in Portland


  • Central Portland: Rents rose 1.7% year-over-year, signaling renewed demand despite higher vacancies.

  • East Beaverton: This area has experienced the fastest rent growth among submarkets, up 2.4%, driven by limited supply and strong absorption.

  • Outer Eastside: Vacancy rates remain high (12% in newer buildings), creating a tenant-friendly environment.


    Source: Norris & Stevens[5]


Key Takeaways for Landlords and Property Managers


  • Short-Term Outlook: Expect stable rents statewide, with slight upward pressure in Portland suburbs and secondary markets.

  • Long-Term Projections: Supply constraints in Portland and Bend could lead to significant rent growth by 2026.

  • Investment Strategy: Focus on Salem, Bend, and East Beaverton for appreciation potential. Exercise caution in luxury Portland submarkets with high concessions.


In conclusion, understanding the nuances of the Oregon rental market is crucial for landlords and property managers. By staying informed about current trends, we can make strategic decisions that benefit our investments and the communities we serve.


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