You've seen the headlines portraying us as heartless profiteers who only chase the bottom line. That hurts more than finding out your "quiet" tenant is secretly running a drum circle at 2 a.m. (True story from one of our members—don't ask). Truth is, that stereotype fits a tiny minority. I've met thousands of you through management, evictions, sales, and classes statewide, and I can count the truly cold ones on one hand.